Sunrider’s Founders Featured in ‘Who’s Who’ Publication
The founders of Sunrider, Dr. Tei-Fu & Dr. Oi-Lin Chen, are featured on the cover of the Who’s Who in MRCA 2018, published by the Malaysia Retail Chain Association (MRCA). The directory is an impressive showcase of the people and companies behind the MRCA and celebrates the achievements of its members.
Published in conjunction with the MRCA’s 26th anniversary, this attractive hardbound edition is the first of its kind by the association and “marks an inaugural effort to present all of the members in one publication.”
Drs. Chen and Sunrider are profiled in an article titled, “Sunrider, Entrepreneurial Virtuosity.” The two-page spread describes the company’s evolution and how Sunrider has been helping people around the world achieve success with its rewarding business opportunity and premium-quality natural products.
The article also sheds light on Sunrider’s advanced manufacturing process and the company’s slogan, “The Art of Herbal Science,” explaining how it embodies the idea of “understanding ancient herbal wisdom and modernizing it with leading-edge science and technology.”
The MRCA was founded in 1992, and has proved to be an excellent avenue for retail businesses to “network and exchange ideas, share resources, and to promote the healthy expansion of the retail industry in Malaysia and abroad.” Currently there are over 450 members, including over 300 leading retail chain stores and franchisors. Many of the MRCA members are household names in the retail industry.